We're building the operating system
Nigerian distributors deserve.
DistributionFlow isn't live yet — but we're almost there. If you run an FMCG distribution business, we built this for you.
The problem we saw
We spent time with FMCG distributors across Lagos, Kano, and Port Harcourt. The same problems showed up everywhere: empties that never came back, retailers who pushed past credit limits, sales reps whose records couldn't be trusted, and owners working 14-hour days still unable to tell you how much they'd actually made that week.
These are smart, hardworking people running serious businesses — often moving millions of naira in stock every month. But the tools they had were Excel sheets, WhatsApp groups, and handwritten ledgers from the 1990s.
The gap between the scale of these businesses and the quality of tools available to run them was shocking. We decided to close it.
One platform. Full control.
Orders & Deliveries
From order creation to proof of delivery — every step tracked in real time with driver assignment, route mapping, and status updates.
Credit & Debt Control
Per-retailer credit limits, automatic blocking when exceeded, payment tracking, and aging reports so bad debt never sneaks up on you.
Empty Bottle Management
Track crates and bottles from dispatch to return. Automated reminders and retailer balance sheets for every container.
Inventory & Stock
Live stock levels with low-stock alerts. Sales reps can't place orders for products that aren't available.
Sales Team Oversight
Every rep's orders, collections, and deliveries logged. Commission tracking, performance scores, and a full audit trail of all activity.
Analytics & Reports
Revenue, payments, stock, and delivery performance — all in one dashboard you can check from your phone at midnight if you want.
What we believe
Specific beats generic.
We're not building another generic business tool. Every feature in DistributionFlow was designed for the specific reality of Nigerian FMCG distribution — the credit culture, the empty bottle system, the field rep workflow, the way money moves.
Simple enough for a sales rep in the field.
If a product needs a manual, it has failed. Every feature is designed to work on a mid-range Android phone, in the field, by someone who didn't go to university for this. If it's too complicated, we redesign it.
Real ROI or nothing.
We measure our success by how much money our customers stop losing — in empties recovered, bad debt prevented, and fraud eliminated. We're not interested in vanity metrics. We're interested in your bottom line.
Our journey so far
2025
ResearchSpent months with distributors in Lagos, Kano, and Port Harcourt understanding the real problems firsthand.
2025
BuiltDesigned and built the full platform — orders, deliveries, credit control, inventory, driver tracking, and analytics.
2026
TestingRunning with a small group of pilot distributors to refine every workflow before full launch.
Soon
LaunchOpening to all distributors. Early access members get priority onboarding, discounted pricing, and direct founder support.
Be first when we launch.
Early access members get priority onboarding, locked-in discounted pricing, and direct access to our founding team to make sure the system works perfectly for your business.
Questions? Email us at hello@distribution-flow.com